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Farming

Discover our comprehensive collection of English articles and guides dedicated to the topic of 'Farming'. Gain expert insights from the RealtyLync Academy on this key area of real estate.

Found 1 Article

Geographic Farming in 2026: Digital and Direct Mail Strategy

General

Geographic Farming in 2026: Digital and Direct Mail Strategy

Farming is now digital. Learn the 2026 strategy for real estate geographic farming: combining hyper-local direct mail with geofenced Facebook and Google ads to dominate a neighborhood.

مايو 23, 2025 اقرأ المزيد

مواضيع رائجة

#MREA (17) #PropTech (12) #Marketing (10) #Investment (9) #Productivity (8) #Lead Generation (7) #Real Estate Tech (6) #Brokerage (6) #Passive Income (5) #Finance (5)

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Dominate Your Farm With Andy Allen's Timeless Millionaire Model | The MREA Podcast (EP.61)

Summary

Meet the man whose team was the model for the entire buyer agent section of the original Millionaire Real Estate Agent book: Andy Allen.

Andy joins us on the show today to reflect on what still makes his farming model one of the best in the nation. This year, for example, he spent $34,000 and reaped over 1.1 million in GCI.

He also shares that he has written his own book now, ‘The 80 Percent Project: Unlock Exceptional Results. Live An Unimaginable Life. Create Generational Change.’

Andy is a relentless competitor, a disciplined professional, and a very happy man. Tune in and learn his ways.

Links & Tools from This Episode:
Read ‘The 80 Percent Project’ by Andy Allen: https://www.amazon.com/Percent-Project-Exceptional-Unimaginable-Generational/dp/163735360X
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA Media: https://novapodcasting.com/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

5 Levers Behind a 950-Unit Real Estate Team With Taylor Kerrigan | The MREA Podcast (EP.77)

Summary

What happens when a teenage marketing assistant sticks around, steps up, and builds one of the most productive real estate teams in the country? You get Taylor Kerrigan.

We are thrilled to welcome Taylor, CEO of Glover Agency and the woman behind a Midwest machine that moves over 950 units and $280 million annually. Taylor is the rare operator who’s also a top-tier salesperson. She’s a unicorn (as Jason puts it) and this conversation proves exactly why.

She walks us through the power of “hybrid farming” (spoiler: infotainment beats just listed/just sold postcards), how she runs her team meetings with purpose, and why they treat agents like Delta treats frequent flyers—with tiers, perks, and fierce internal motivation to level up.

Taylor opens up about what money means to her, the rescue animals she’s saving, and why—despite knowing she could go out and start her own team tomorrow—she wants to grow inside the Glover world.

This episode is a masterclass in systems thinking, leadership, and scaling with heart. Whether you’re a rainmaker, ops leader, or brand-new agent wondering how the best teams work behind the scenes—this is the episode you’ve been waiting for.

Links & Tools from This Episode:
Glover U: https://www.gloveru.com
Connect with Taylor on LinkedIn: https://www.linkedin.com/in/taylor-kerrigan-b135045
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA: https://novapodcasting.com/

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Become the Mayor of Your Market With Susan Lombardo | The MREA Podcast (EP.85)

Summary

We’re sitting down with Susan Lombardo, the “mayor” of her Atlanta neighborhood and a master of geographic farming. Starting with postcards, consistency, and an obsession with service, Susan built a $40 million solo business and then turned it into a $65 million team. Susan shares how she transitioned from a 20-year insurance career to earning Rookie of the Year in real estate by quickly building a hyper-local brand and trusted vendor network, becoming the go-to resource for homeowners in her community.

We break down her farming playbook: sending big, bold, neighborhood-specific mailers every month (without fail), always leading with value, and following up for years to come. Susan explains why patience and persistence—not quick wins—turn farming into a repeatable, “W-2 style” income, and why she’s passionate about mentoring the next wave of agents to build businesses rooted in systems, service, and heart. If you’re ready to play the long game, Susan’s story is the blueprint.

Links & Tools from This Episode:
Learn more at https://lombardohomegroup.com/
Connect with Susan on LinkedIn: https://www.linkedin.com/in/susan-lombardo-b224a671/
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA: https://novapodcasting.com/

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

From Delivering Newsletters on Rollerblades to $140M With Sandra Rathe | The MREA Podcast (EP.94)

Summary

What if the secret to building a $140 million real estate business was as simple as sending one, four-page newsletter every month? Sandra Rathe proves that you don’t need flashy tactics or a loud personality to win big. With her roots in accounting and a natural love of process, Sandra turned a shoestring, rollerblade-powered newsletter route into a powerhouse farming model that works in every market, even luxury.

We get into the nuts and bolts of Sandra's method: What does each newsletter include? When does she open up and write from the heart? And what calls to action does she include?

Sandra’s story is a masterclass in choosing one thing: showing up for your community, and letting consistency do the heavy lifting. If you’re looking to farm a neighborhood or just want a simpler, smarter way to grow your sphere, this episode is your playbook.

Links & Tools from This Episode:
Connect with Sandra Rathe: https://sandrarathe.com
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Become your clients’ go-to Airbnb expert
Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Produced by NOVA: https://novapodcasting.com/

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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