The 33 Touch Campaign System
Turn your contact list into a goldmine. The definitive guide to automating Sphere of Influence (SOI) marketing for consistent referrals and repeat business using RealtyLync's AI tools.
Why 33 Touches? The Referral Math
MREA research proves that sporadic communication fails. The human brain needs specific frequency to build "Mindshare". The formula is simple and proven:
The 12:2 Golden Ratio
- 12 People in your "Met" Database (on the campaign)
- 2 Deals Per Year (1 Direct + 1 Referral)
The Touch Breakdown
Deconstructing the 33 Touches
14 Digital Touches
Fully automated consistency.
- • 12 Monthly Newsletters
- • 2 Deep-Dive Market Reports
8 Physical Touches
Tangible branding elements.
- • 4 Sold/Listed Postcards
- • 2 Holiday Greeting Cards
- • 2 Seasonal Recipes/Calendars
4 Voice Touches
The human connection piece.
- • Quarterly Calls (Every 3mo)
- • The "Who do you know?" Script
- • DTD2 Alphabet Schedule
7 Personal Touches
Emotional bonding touches.
- • 1 Birthday Card
- • 1 Home-a-versary Gift
- • 1 Client Event Invite
- • 4 Personal WhatsApp/SMS
Tools Ready in RealtyLync
Stop reinventing the wheel. All 33 Touch templates, schedules, and scripts are pre-loaded into your account (Organization ID 33).
Masterclass: Client Retention
Host Micro Events to Build Consistent Referrals with Meg Daday | The MREA Podcast (EP.109)
Meg Daday traded her law degree for listings and never looked back. As a top solo agent in Chicago, she built her business around connection, not cold calls. In this episode, she shares the exact systems behind her “micro event” model: The MICRO Model. Meg’s MICRO Model is supported by a winner’s mindset, key habits, and 15-person gatherings that spark relationships, build trust, and generate consistent referrals. We dive into the habits that changed her life, how a 30-day challenge reshaped her mindset, and why she believes movement creates momentum. Then, Meg breaks down her event playbook step-by-step, from audience targeting and sponsorships to post-event market updates that keep her top of mind. If you’re an introvert who wants to grow your business through authentic connection, this is your roadmap. We talk about: [00:00] Intro [00:46] The Power of Events [02:16] From Law to Listings [06:10] The Keystone Habit That Changed Everything [08:37] The Ripple Effects of Dry January [14:08] Designing the Life You Want [14:56] Why Micro Events Work [16:24] Knowing Your Ideal Client Avatar [22:55] Inside the Wreath-Making Playbook [26:26] Post-Event Follow-Up and Market Update Videos [31:50] Building a StoryBrand in Real Estate [35:52] Progress Over Perfection [36:31] Jason’s Final Takeaways Links & Tools from This Episode: The Two-Hour Cocktail Party by Nick Gray: https://www.nickgray.net/book/ Be Your Future Self Now by Dr. Benjamin Hardy: https://benjaminhardy.com/books/ The War of Art by Steven Pressfield: https://stevenpressfield.com/books/the-war-of-art/ Building a StoryBrand by Donald Miller: https://storybrand.com/ Exactly What to Say by Phil Jones: https://exactlywhattosay.com/ MAPS Coaching: https://mapscoaching.kw.com Millionaire Real Estate Agent Podcast Notes: https://mreanotes.com Order The Millionaire Real Estate Agent Playbook | Volume 3: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-volume-3?srsltid=AfmBOor4UsjomQYKJe2_rEdMc-x5QELjuYCP2Q-FNagyaqxcqjJIQDEk Produced by NOVA: https://novapodcasting.com/ This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
750 Referrals a Year: A Solo Agent's System to Sky-High Profit | The MREA Podcast (EP.104)
Flor de Maria McNally is the definition of leverage in action. From $300K in debt to millionaire status, she built a thriving solo real estate business, selling 120+ units a year, while raising five kids (and pregnant with #6!). In this episode, Flor reveals her exact systems, workflows, and touch models that generate over 750 referrals annually. From client intake to SmartPlans, custom birthday cards, and home anniversary gifts, she shows how to build a business that’s automated but personal, and wildly profitable. We talk about: [00:00] Intro [02:32] What the Restaurant Business Can Teach You About Real Estate [04:52] Using Systems to Juggle Business and Family as a Solo Agent [09:54] Getting 750 Referrals a Year with Personalized Touch [14:24] Building Out a SmartPlan [21:25] Make Your Client Feel Seen with a Personalized Birthday Card or Home Anniversary [32:59] Removing the Fear of Immigration [34:21] The Reality of Having It All [38:27] Wrap-Up Links & Tools from This Episode: Order the Millionaire Real Estate Agent Playbook | Volume 3: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-volume-3?srsltid=AfmBOor4UsjomQYKJe2_rEdMc-x5QELjuYCP2Q-FNagyaqxcqjJIQDEk Produced by NOVA: https://novapodcasting.com Airbnb Real Estate Referral Program: http://mreanotes.com/airbnb Become your clients’ go-to Airbnb expert Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at http://mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast. This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. We’ve got even more great stuff over on Official Keller Williams Channel 👉 @kellerwilliams
