Flor de Maria McNally is the definition of leverage in action. From $300K in debt to millionaire status, she built a thriving solo real estate business, selling 120+ units a year, while raising five kids (and pregnant with #6!). In this episode, Flor reveals her exact systems, workflows, and touch models that generate over 750 referrals annually. From client intake to SmartPlans, custom birthday cards, and home anniversary gifts, she shows how to build a business that’s automated but personal, and wildly profitable.
We talk about:
[00:00] Intro
[02:32] What the Restaurant Business Can Teach You About Real Estate
[04:52] Using Systems to Juggle Business and Family as a Solo Agent
[09:54] Getting 750 Referrals a Year with Personalized Touch
[14:24] Building Out a SmartPlan
[21:25] Make Your Client Feel Seen with a Personalized Birthday Card or Home Anniversary
[32:59] Removing the Fear of Immigration
[34:21] The Reality of Having It All
[38:27] Wrap-Up
Links & Tools from This Episode:
Order the Millionaire Real Estate Agent Playbook | Volume 3:
https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-volume-3?srsltid=AfmBOor4UsjomQYKJe2_rEdMc-x5QELjuYCP2Q-FNagyaqxcqjJIQDEk Produced by NOVA:
https://novapodcasting.com Airbnb Real Estate Referral Program:
http://mreanotes.com/airbnb Become your clients’ go-to Airbnb expert
Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at
http://mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.
This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
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