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Marketing

Discover our comprehensive collection of English articles and guides dedicated to the topic of 'Marketing'. Gain expert insights from the RealtyLync Academy on this key area of real estate.

Found 10 Articles

5 Copywriting Formulas for Irresistible Real Estate Listing Descriptions

General

5 Copywriting Formulas for Irresistible Real Estate Listing Descriptions

Words sell the property's story. Master the 5 essential real estate copywriting formulas (AIDA, PAS) to write listing descriptions that evoke emotion, drive action, and justify the asking price.

Nov 28, 2025 Read More

Marketing Pre-Construction Developments: Selling the Vision, Not the Concrete

General

Marketing Pre-Construction Developments: Selling the Vision, Not the Concrete

Selling air requires vision. Master the art of marketing pre-construction developments using cinematic renderings, virtual reality tours, and a data-driven lead management system (CRM).

Nov 18, 2025 Read More

Real Estate Email Newsletters: The High-Conversion Strategy for 2026

General

Real Estate Email Newsletters: The High-Conversion Strategy for 2026

Move beyond basic 'cookie recipes.' Learn the high-conversion real estate email newsletter strategy: curating local market data, community news, and value-driven content to nurture your database effectively.

Nov 11, 2025 Read More

Drone Photography for Real Estate: FAA Rules and Shooting Tips

General

Drone Photography for Real Estate: FAA Rules and Shooting Tips

Aerial views sell a property's setting. Learn the FAA rules for commercial drone photography, the best shooting tips for maximizing curb appeal, and how to integrate drone video into your luxury marketing.

Nov 02, 2025 Read More

Luxury Real Estate Marketing Trends 2026: Beyond Just Professional Photos

General

Luxury Real Estate Marketing Trends 2026: Beyond Just Professional Photos

High-net-worth buyers expect more than standard marketing. Discover the 2026 luxury real estate marketing trends: lifestyle video, twilight tours, global syndication, and private events.

Oct 30, 2025 Read More

Single Property Websites: When to Use Them for Maximum Listing Impact

General

Single Property Websites: When to Use Them for Maximum Listing Impact

Do single property websites still offer SEO value? Learn when to build a dedicated website for a listing (luxury, new construction) and the 5 essential features to maximize lead capture and seller value.

Oct 26, 2025 Read More

Virtual Staging Software: Enhancing Listings in the Digital Age

General

Virtual Staging Software: Enhancing Listings in the Digital Age

Empty homes don't sell. Compare the best virtual staging software (BoxBrownie, Matterport) for real estate. Learn the ROI of virtual staging and how to use it legally.

Jul 10, 2025 Read More

Geographic Farming in 2026: Digital and Direct Mail Strategy

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Geographic Farming in 2026: Digital and Direct Mail Strategy

Farming is now digital. Learn the 2026 strategy for real estate geographic farming: combining hyper-local direct mail with geofenced Facebook and Google ads to dominate a neighborhood.

May 23, 2025 Read More

The MREA 33 Touch Campaign: A Full Content Calendar for 2026

General

The MREA 33 Touch Campaign: A Full Content Calendar for 2026

Implement the MREA 33 Touch Campaign with our full content calendar. Learn what to send, when to send it, and how to nurture your Sphere of Influence (SOI) for maximum referrals.

Apr 09, 2025 Read More

Lead Nurturing Drip Campaigns: Full Strategy for Real Estate Agents

General

Lead Nurturing Drip Campaigns: Full Strategy for Real Estate Agents

Design high-conversion lead nurturing drip campaigns for buyers and sellers. Learn the optimal content, timing, and automation triggers to turn cold leads into hot clients.

Mar 19, 2025 Read More

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#MREA (17) #Marketing (10) #Investment (9) #Productivity (8) #PropTech (8) #Lead Generation (7) #Brokerage (6) #Passive Income (5) #Finance (5) #Retention (4)

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Related Videos

What We Can Learn From the #1 British Team With Dominic Marcel | The MREA Podcast (EP.33)

Summary

SUBSCRIBE to watch more Keller Williams Realty videos https://www.youtube.com/channel/UCxViDXGTXVVfgLQJZUquM7A?sub_confirmation=1

Great Britain’s real estate system is a bit different than ours here in the US. For example, they don’t have MLS—to them, MLS means Major League Soccer, which, according to them, should be called football.

Sometimes, looking at a different country’s system helps us identify what fundamentals really matter. That’s why our guest on the show today is Dominic Marcel, leader of Keller Williams #1 ranked teams for properties listed and sold in the UK. Dominic walks us through how real estate works in the UK and the lessons we all can learn from it.

We talk about the importance of strategy and clearly communicating that strategy to your client. We dig into Dominic’s process of starting with the future the client wants and then reverse engineering from there. He also shares how he researches the type of buyer likely to buy the home and then develops a marketing strategy to talk specifically to that buyer.

This episode is going to help you think more creatively about how to build an individualized strategy for your client and how to market your offerings. Plus, you’ll catch a little bit of British slang in the process.

Resources:

• Read “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (https://www.harpercollins.com/products/jab-jab-jab-right-hook-gary-vaynerchuk?variant=32118221668386) ” by Gary Vaynerchuk
• Check out Experian’s Mosaic Portrait (https://www.experianmarketingservices.digital/MosaicPortrait)
• Listen to MREA Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated Approach (https://podcasts.apple.com/us/podcast/14-building-a-successful-real-estate-business/id1712458115?i=1000642476258)
• Check out the Millionaire Real Estate Agent Playbook (https://kwredlabel.com/products/mrea-playbook?utm_campaign=Podcast_MREA&utm_content=MREA_Playbook&utm_medium=referral&utm_source=Outfront)

Connect with Jason:

• Linkedin (https://www.linkedin.com/in/jason-abrams-8949b85b/)

Produced by NOVA Media (https://novamedia.fm/)

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Advertising Inquiries: https://redcircle.com/brands

Creating a Luxury Experience at Any Price Level With Lysi Bishop | The MREA Podcast (EP. 40)

Summary

Lysi Bishop has a self-described “servant’s drive.” She makes sure her clients enjoy a luxury experience when buying and selling their homes, no matter the price point. Her approach is clearly effective: She is doing over $250 million in volume in Boise, Idaho. We are excited to have her on the show today to explain her strategy.

Lysi walks us through her open house-based system. Every Sunday except Mother’s Day, Easter, and Christmas, her team puts on six open houses. Her agents are fully prepped and have gorgeous collateral to give attendees. Sometimes, they receive up to 200 attendees because of her marketing team’s excellence in video, social media, and SEO. Then, during the early part of the week, they close deals and identify the open houses for the following weekend.

With this kind of organized, efficient system in place, Lysi and her agents can focus on putting their best foot forward for every single client, no matter their price range.

Lysi Bishop and her team are pros. Take a listen and learn from the best.

Resources:

• Read “The Go-Giver (https://thegogiver.com/) ”
• Follow Lysi Bishop Real Estate on Instagram: @LysiBishopRealEstate (https://www.instagram.com/lysibishoprealestate/)
• Sign up for Lysi’s Open Houses email list (https://www.lysibishop.com/open-houses)
• Listen to Episode 05. From Daughter of Tenant Farmer to CEO of Keller Williams With Mo Anderson (https://podcasts.apple.com/us/podcast/05-from-daughter-of-tenant-farmer-to-ceo-of/id1712458115?i=1000635410122)
• Check out the Millionaire Real Estate Agent Playbook (https://kwredlabel.com/products/mrea-playbook?utm_campaign=Podcast_MREA&utm_content=MREA_Playbook&utm_medium=referral&utm_source=Outfront)

Connect with Jason:

• Linkedin (https://www.linkedin.com/in/jason-abrams-8949b85b/)

Produced by NOVA Media (https://novamedia.fm/)

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Advertising Inquiries: https://redcircle.com/brands

Richard Schulman’s Proven Strategy for Maximizing Client Connections | The MREA Podcast (EP.53)

Summary

Richard Schulman has something he calls the “Trader Joe’s rule.” It means that if he were to bump into any person in his database at Trader Joe’s, he’d be able to remember who they are, what kind of real estate they are interested in, and any past conversations they’ve had. That rule has led him to do $165 million in sales perennially, 100% based on referrals and relationships.

Richard joins the show today to share the system behind the rule and his dogged persistence in building relationships with his database.

We talk about spending time on relationship-building rather than money on marketing. Richard explains the power of a quick coffee with someone to become their friend and emphasizes the importance of providing value over making sales pitches.

People like to work with a friend they can trust. Richard gives us a masterclass on how to become that friend.

Links & Tools from This Episode:
Learn more about The Promise Script by Mike Hicks: https://mykwrc.ca/the-promise-script/
Learn more about 10 Days of Pain by Ben Kinney: https://info.brivity.com/10-days-of-pain
Listen to Episode 25. Ben Kinney’s Three Real Estate Success Principles: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/44ae802e-c3d8-4818-acfd-b3b4ae23ed5c
Submit your questions for the podcast at MREAnotes.com: http://MREAnotes.com
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA Media: https://novamedia.fm/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Turn Clients Into Your Biggest Advocates With Seychelle Van Poole | The MREA Podcast (EP.75)

Summary

How do you take a business that thrives on repeat and referral business and supercharge it? Seychelle Van Poole has the answer—and it’s a game-changer. With her team closing over 3,500 transactions and nearly $1 billion in sales, Seychelle has built a $75 million-per-year business where 80% of her transactions come from repeat clients and referrals.

That’s not luck—it’s strategy. Seychelle shares how she took lessons from advertising and brand marketing and applied them to real estate, creating a seamless, scalable system that keeps clients engaged year after year. Her Raving Fans Program is designed to reward referrals in a way that feels organic, not transactional, and it has led to a 30-50% increase in referrals from the same database. She walks us through the psychology of why people refer, how to structure a program that keeps them engaged, and why thoughtful, high-impact client touches will always outperform traditional marketing.

If you’re looking for a way to grow your real estate business, this episode is a must-listen. Seychelle’s approach is smart, strategic, and scalable. Tune in and learn how to build a real estate business that grows itself—one referral at a time!

Links & Tools from This Episode:
Learn more at https://www.herbestlife.com/
Listen to the Empire Building podcast: https://go.kw.com/empire-building
Listen to Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated Approach: https://podcasts.apple.com/us/podcast/14-building-a-successful-real-estate-business/id1712458115?i=1000642476258
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA: https://novapodcasting.com/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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