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Listing

Discover our comprehensive collection of English articles and guides dedicated to the topic of 'Listing'. Gain expert insights from the RealtyLync Academy on this key area of real estate.

Found 3 Articles

5 Copywriting Formulas for Irresistible Real Estate Listing Descriptions

General

5 Copywriting Formulas for Irresistible Real Estate Listing Descriptions

Words sell the property's story. Master the 5 essential real estate copywriting formulas (AIDA, PAS) to write listing descriptions that evoke emotion, drive action, and justify the asking price.

Nov 28, 2025 Read More

Instagram Reels for Listings: A Production Guide for Agents in 2026

General

Instagram Reels for Listings: A Production Guide for Agents in 2026

Vertical video drives discovery. Learn the complete production guide for Instagram Reels: transitions, trending audio, hooks, and maximizing local discovery for your property listings.

Nov 18, 2025 Read More

Single Property Websites: When to Use Them for Maximum Listing Impact

General

Single Property Websites: When to Use Them for Maximum Listing Impact

Do single property websites still offer SEO value? Learn when to build a dedicated website for a listing (luxury, new construction) and the 5 essential features to maximize lead capture and seller value.

Oct 26, 2025 Read More

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Related Videos

Jeff Glover’s 5 Step Listing Presentation | The MREA Podcast (EP.19)

Summary

SUBSCRIBE to watch more Keller Williams Realty videos https://www.youtube.com/channel/UCxViDXGTXVVfgLQJZUquM7A?sub_confirmation=1

If you’ve ever spent time in the Metro Detroit area, you’ve probably seen his face and heard his name. Jeff Glover is one of the top listing agents in the country. He got started as a real estate professional straight out of high school and has spent the last 20 years learning from the best and honing his craft. Now he also teaches and preaches the trade to the new generation.

On today’s show, Jeff shares his Five Steps to a Great Listing Appointment. The first step is content creation: Show the potential client your unique value, plan of action, pricing strategy, visuals, and proof. The second step is practice. Write out your script for 30 days straight, chant it, role play it. The third step is delivery: tonality, rate of speech, volume, body language. The fourth is pre-qualification, all the client touches you get in before you even have the listing appointment with them. And last but not least is the physical pre-appointment package you send to a potential client before a listing appointment that includes a cover letter, reviews, plan of action, simple market analysis, etc.

Tune in to hear Jeff explain his Five Steps in depth and with infectious enthusiasm. The way he generously opens his playbook is incredible, but to hear about how he himself has doggedly implemented it for years is inspirational. He is a real credit to our industry.

Resources:

• Learn more about Jeff’s Real Estate Coaching and Training Organization at Glover U (https://www.gloveru.com/)
• Join our newsletter (https://millionaireagentpodcast.com/)
• Check out the Millionaire Real Estate Agent Playbook (https://kwredlabel.com/products/mrea-playbook?utm_campaign=Podcast_MREA&utm_content=MREA_Playbook&utm_medium=referral&utm_source=Outfront)

Connect with Jason:

• Linkedin (https://www.linkedin.com/in/jason-abrams-8949b85b/)

Produced by NOVA Media (https://novamedia.fm/)

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Advertising Inquiries: https://redcircle.com/brands

Adam Hergenrother’s Journey to $1 Billion | The MREA Podcast (EP.22)

Summary

SUBSCRIBE to watch more Keller Williams Realty videos https://www.youtube.com/channel/UCxViDXGTXVVfgLQJZUquM7A?sub_confirmation=1

Adam Hergenrother is a $1 billion entrepreneur. That’s right, billion with a “b.” Believe it or not, his path to success started one night in high school, listening to Celine Dion CD and crying it out. You see, that night as a struggling teenager, Adam changed his mindset. He decided he was going to take action to achieve his goals and live the life he wanted.

He shares with us how this mindset has evolved over time: Learning the importance of having increasingly big goals, finding passion in the challenges you take on, and keeping things simple.

Adam’s combination of life wisdom and business acumen makes this episode a can’t-miss. I really hope you enjoy it.

Resources:

• Listen: Episode 3. A Story of Unshakable Work Ethic with Cody Gibson (https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/8d36c337-1fa5-462e-9c7f-50390344fd1e)
• Listen: Episode 6. From Wasilla to Worldwide: Kristan Cole’s Remarkable Journey (https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/312f2aeb-b4c7-4bad-b517-ff3d288e4379)
• Listen: Episode 7. Breaking Ceilings: Sarah Reynolds' Unconventional Real Estate Journey (https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/838fac8b-48bd-4e71-95bb-2d1126701180)
• Listen: Episode 19. Jeff Glover’s 5 Step Listing Presentation (https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/972e2851-4147-4518-a347-5e177dc676c4)
• Read: The Untethered Soul (https://untetheredsoul.com/untethered-soul)
• Read: The Power of a Positive No (https://www.amazon.com/Power-Positive-No-Relationship-Still/dp/0553384260)
• Check out the Millionaire Real Estate Agent Playbook (https://kwredlabel.com/products/mrea-playbook?utm_campaign=Podcast_MREA&utm_content=MREA_Playbook&utm_medium=referral&utm_source=Outfront)

Connect with Jason:

• Linkedin (https://www.linkedin.com/in/jason-abrams-8949b85b/)

Produced by NOVA Media (https://novamedia.fm/)

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Advertising Inquiries: https://redcircle.com/brands

Making Offers for Immediate Response With Jose Medina | The MREA Podcast (EP.38)

Summary

What in the world are MOFIRs, and how has Jose Medina leveraged them to generate over $ 1 billion in sales annually in Ohio? Buckle up because that’s exactly what we get into on today’s episode.

MOFIR stands for “Making Offers for Immediate Response.” Gary Keller writes about it in his book, “Shift.” The key aspect of a MOFIR is you are calling someone to immediate action. The exact details of your MOFIR should be shaped by your market.

Jose explains how he creates his MOFIRs through his Four O’s process: Find the Obstacle, Originate the Solution, Offer it to the Masses, and Open to Change. Then he talks us through some of his current MOFIRs: Easy Exit Listing, Homeownership Enhancement Loan Program, and Hero Benefit Program.

This episode is packed with tactical information you don’t want to miss.

Resources:

• Read “Shift (https://kellerink.com/collections/books/products/shift) ” by Gary Keller
• Read “Purple Cow (https://www.penguinrandomhouse.com/books/292254/purple-cow-new-edition-by-seth-godin/) ” by Seth Godin
• Read “How to Win Friends and Influence People (https://www.dalecarnegie.com/en/books/how-to-win-friends-influence-people) ” by Dale Carnegie
• Listen to “The Andy Stanley Leadership Podcast (https://andystanley.com/podcast/) ”
• Check out the Millionaire Real Estate Agent Playbook (https://kwredlabel.com/products/mrea-playbook?utm_campaign=Podcast_MREA&utm_content=MREA_Playbook&utm_medium=referral&utm_source=Outfront)

Connect with Jason:

• Linkedin (https://www.linkedin.com/in/jason-abrams-8949b85b/)

Produced by NOVA Media (https://novamedia.fm/)

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Advertising Inquiries: https://redcircle.com/brands

The Black Sheep Model by Retired MLB Pitcher Pete Ruiz | The MREA Podcast (EP.64)

Summary

Pete Ruiz wasn’t a child prodigy at baseball—he wasn’t recruited by Division I colleges and he sweated it out in the minor leagues. But when he finally got his chance to pitch on the big stage, he was ready, and he seized it.

Now retired from Major League Baseball, Pete brings the same hard-working, patient approach to real estate. He built his business empire on distressed listings. He doesn’t want to be the first pick, he wants to blow away clients with the value he brings when they need him most.

Tune in to learn Pete’s 3 Step Black Sheep listing model that nets him $150 million a year in volume.

Links & Tools from This Episode:
Listen to Episode 26. Dictating Your Worth With Robert Lucido Jr.: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/32fae03b-f51f-40c4-8051-93f28db52458
Listen to Episode 43. Go Small to Go Big With Tim Heyl: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/7b6b551b-9dd3-43fa-8e9f-5e1dede05ceb
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA Media: https://novapodcasting.com/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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For more information about the Do Not Call list, please visit the Federal Trade Commission’s Do Not Call webpage (https://www.donotcall.gov/faq.html)

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