David and Toni Zarghami turned a two-person database into a $160 million Sarasota powerhouse and their secret weapon is hiding in plain sight: Google reviews. 950+ five-star ratings later, they’ve built instant trust, dominated Google Local Services, and turned those clicks into gold.
The Zarghamis share exactly how they did it: set up a real Google Business Profile with a professional address, register for GLS, ask clients to “share their experience,” text them a simple vanity link, and reply to every review within 24 hours. Their system is steady, consistent, and nearly unbeatable when it comes to conversion.
We also dig into Toni’s masterclass on pricing conversations, the Tuesday seller calls no agent loves, and why a couple of “bad” reviews can actually help your business stand out.
We talk about:
[00:00] Intro
[00:32] From Teachers to Top Producers in Real Estate
[02:00] Choosing Real Estate as the Vehicle for Financial Freedom
[04:00] Starting Over in Florida with a Team Model
[06:04] Specialization as the Foundation for Growth
[10:17] The Power of Google Reviews to Build Trust
[13:02] Busting Myths and Embracing Bad Reviews
[17:52] Step-by-Step System for Google Business and GLS
[24:30] Asking for Reviews the Right Way
[32:09] The ROI of Google Local Services Calls and Why They Convert
[34:45] Pricing Conversations, Tuesday Calls, and Plan B with Sellers
[38:14] Marriage, Alignment, and Building Both Life and Business
[41:17] Wrap-Up
Links & Tools from This Episode:
Zarghami Group website:
https://zarghamigroup.comZG Insider Facebook Group:
https://zarghamigroup.com/zg-insiders-facebook-groupOrder the Millionaire Real Estate Agent Playbook | Volume 3:
https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-volume-3?srsltid=AfmBOor4UsjomQYKJe2_rEdMc-x5QELjuYCP2Q-FNagyaqxcqjJIQDEkBecome your clients’ go-to Airbnb expert
Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at
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This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
