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Database

Discover our comprehensive collection of English articles and guides dedicated to the topic of 'Database'. Gain expert insights from the RealtyLync Academy on this key area of real estate.

Found 2 Articles

The Castle and the Moat: How the 33 Touch Campaign Protects Your Future Income

General

The Castle and the Moat: How the 33 Touch Campaign Protects Your Future Income

Your Sphere of Influence is your castle. The 33 Touch Campaign is the moat. Learn how to automate client retention and generate predictable referrals in 2026.

Jan 18, 2026 Read More

MREA Database Management: Categorizing for Maximum Conversion

General

MREA Database Management: Categorizing for Maximum Conversion

Your database is your business. Learn the MREA strategy for categorizing contacts (Met vs. Haven't Met) and deploying the right number of touches for maximum referral ROI.

May 03, 2025 Read More

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Christie Cannon's Journey of Grit, Growth, and Real Estate Success | The MREA Podcast (EP.21)

Summary

SUBSCRIBE to watch more Keller Williams Realty videos https://www.youtube.com/channel/UCxViDXGTXVVfgLQJZUquM7A?sub_confirmation=1

Don’t tell Christie Cannon she can’t do something. That only makes her more driven. After a horrific dirt bike accident that left her high school classmates calling her “Frankenstein,” she pursued a career in modeling. Then, when she was looking for her next career move, her mother told her not to go into real estate. So she did.

Today, Christie’s team is selling over 750 homes a year. Her grit and drive inspires people across the real estate industry. She doesn’t have a magic morning routine or anything like that. With a basic planner book and database full of every interaction she and her team have ever had, she keeps it simple: Follow up and follow through. Connect with people. Learn about their lives. Ask them “how can I help you?”

If you want some no-nonsense inspiration and advice on how to grow your business, tune in to this episode. Christie’s story will have you fired up and ready to go.

Resources:

• Learn more at CannonTeamHomes.com (https://www.cannonteamhomes.com/)
• Read Clockwork (https://clockworkbymikemichalowicz.com/) by Mike Michalowicz
• Check out the Millionaire Real Estate Agent Playbook (https://kwredlabel.com/products/mrea-playbook?utm_campaign=Podcast_MREA&utm_content=MREA_Playbook&utm_medium=referral&utm_source=Outfront)

Connect with Jason:

• Linkedin (https://www.linkedin.com/in/jason-abrams-8949b85b/)

Produced by NOVA Media (https://novamedia.fm/)

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Advertising Inquiries: https://redcircle.com/brands

Charlotte Savoy’s Impactful Event System | The MREA Podcast (EP.45)

Summary

Popcorn poppers, margarita machines, and bounce houses. If you don’t know what those have to do with real estate, then friend, you’re in for a real treat. Today, we are joined by Charlotte Savoy, one of the best to ever do it, and she teaches us how to create an unbeatable event system to grow and maintain your database.

Charlotte has seen every single way of doing real estate. As a young single mom, she sat outside model homes. Fast forward a few years, and she was helping Gary Keller with his very first expansion team. Charlotte has managed teams of hundreds, and she has worked alone. Today, she has settled into her sweet spot, running a team of about six.

With all this experience, what does Charlotte identify as the backbone of a successful real estate business? Events. Every November, her team creates a schedule for the next year, a budget, and an outreach strategy. They win the year before the year even starts.

The bottom line is that Charlotte Savoy wakes up every day passionate about loving the people in her database and shows that love through events.

There is so much excellent advice and how-to in this episode; you don’t want to miss it.

Resources:
Listen to Episode 06. From Wasilla to Worldwide: Kristan Cole’s Remarkable Journey: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/312f2aeb-b4c7-4bad-b517-ff3d288e4379
Listen to Episode 44. Strategic Team Building with Christine Marchesiello: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/22034031-1a3f-466b-84a7-50c74126536c
Read “Dare to Lead” by Brene Brown: https://brenebrown.com/book/dare-to-lead/
Read “The ONE Thing” by Gary Keller and Jay Papasan: https://the1thing.com/book/
Listen to the “Ed Mylett Show” podcast: https://www.edmylett.com/podcast
Listen to “Think Like a CEO” podcast: https://www.youtube.com/playlist?list=PLtBFTfPqc0cmdqrMKSo4rP9ABrljy6RVX
Pre-order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Connect with Jason:
Linkedin: https://www.linkedin.com/in/jason-abrams-8949b85b/

Produced by NOVA Media: https://novamedia.fm/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Richard Schulman’s Proven Strategy for Maximizing Client Connections | The MREA Podcast (EP.53)

Summary

Richard Schulman has something he calls the “Trader Joe’s rule.” It means that if he were to bump into any person in his database at Trader Joe’s, he’d be able to remember who they are, what kind of real estate they are interested in, and any past conversations they’ve had. That rule has led him to do $165 million in sales perennially, 100% based on referrals and relationships.

Richard joins the show today to share the system behind the rule and his dogged persistence in building relationships with his database.

We talk about spending time on relationship-building rather than money on marketing. Richard explains the power of a quick coffee with someone to become their friend and emphasizes the importance of providing value over making sales pitches.

People like to work with a friend they can trust. Richard gives us a masterclass on how to become that friend.

Links & Tools from This Episode:
Learn more about The Promise Script by Mike Hicks: https://mykwrc.ca/the-promise-script/
Learn more about 10 Days of Pain by Ben Kinney: https://info.brivity.com/10-days-of-pain
Listen to Episode 25. Ben Kinney’s Three Real Estate Success Principles: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/44ae802e-c3d8-4818-acfd-b3b4ae23ed5c
Submit your questions for the podcast at MREAnotes.com: http://MREAnotes.com
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA Media: https://novamedia.fm/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Create Superfans With Brittany Hodak | The MREA Podcast (EP.54)

Summary

Taylor Swift has superfans all over the globe. So does Justin Bieber and Katy Perry. Do you know who helped them get those superfans? Brittany Hodak. Brittany is our guest on the podcast today.

Just like music stars, real estate professionals need superfans. It is not enough to get a repeat client or have a database full of contacts. You need people who are going to go out there and evangelize for you. Brittany’s new book “Creating Superfans” explains exactly how to make this happen.

On today’s show, Brittany walks us through the basics: Start with your story, understand your customer’s story, personalize everything, exceed expectations, and repeat.

Be sure to check out Brittany’s book, and the next time you see Taylor Swift, remember you can create superfans, too.

Links & Tools from This Episode:
Read “Creating Superfans”: https://brittanyhodak.com/book/
Learn more at BrittanyHodak.com: https://brittanyhodak.com/
Subscribe to Brittany’s YouTube Channel: https://www.youtube.com/@brittanyhodakspeaks
Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanyhodak/
Follow Brittany on Instagram: @BrittanyHodak: https://www.instagram.com/brittanyhodak/
Connect with Brittany on Facebook: https://www.facebook.com/BrittanyHodak
Listen to Episode 29. Building Your Personal Brand With Rory Vaden: https://redcircle.com/shows/57118ff9-7ad0-49de-980d-2be46345e41c/ep/81f3c9ad-d567-4689-99d9-7341734f88f3
Read “The Power of Moments”: https://www.simonandschuster.com/books/The-Power-of-Moments/Chip-Heath/9781501147760
Read “The Platinum Rule”: https://www.amazon.com/Platinum-Rule-Discover-Business-Personalities/dp/0446673439
Read “The ONE Thing”: https://the1thing.com/book/
Order the Millionaire Real Estate Agent Playbook | Volume 2: https://kwredlabel.com/products/millionaire-real-estate-agent-playbook-version-2

Produced by NOVA Media: https://novamedia.fm/

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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