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LEAD DETAIL MASTERY

Your command center for every lead. Track, engage, and convert with unparalleled efficiency.

The At-a-Glance Header

A

Alex Johnson

a.johnson@email.com (555) 123-4567

Lead Since
Aug 15, 2025
Status: New Lead Intent: Buyer Lead Score: 85/100

Core Information Panels

Contact Information

Email: alex.j@example.com

Phone: (555) 123-4567

Lead Source: Website Form

Assigned Agent: Jane Doe

Lead Details

Created: Aug 15, 2025 at 10:30 AM

Last Interaction: 2 days ago

Next Follow-up: Aug 25, 2025

Interactions: 5 total

Context is King: Property & Notes

Related Property

Property Image

123 Ocean Drive

Miami, FL

$1,200,000

Notes

Client is pre-approved up to $1.5M.

Looking for a 3-bedroom with a pool.

Prefers modern architecture.

Available for showings on weekends.

The Complete History: Activity Timeline

Your Action Center: The Engagement Hub

Quick Actions

Send Email
Call Lead
Schedule Appointment
Create Task

Lead Management

Update Status
Assign to Agent
Delete Lead

The Nurturing Pathway: Convert to Client

Lead Engagement Hub

Update Status
Assign Agent
Set MREA Campaign
Convert to Client (Nurture)

Move to long-term nurturing (e.g., 33 Touch).

Client Hub

The lead is now a client, ready for automated, long-term follow-up campaigns in your Client Hub.

The Transaction Pathway: Convert to Deal

Ready for a Transaction?

Turn this lead into an active deal opportunity.

MREA Campaign

Automate Your Follow-up

Assign a campaign to ensure consistent touchpoints.

MASTERY ACHIEVED!

You now command the Lead Detail page. Go forth and convert!

Lead Intelligence

Engagement Score

85

Key Insights

  • Status: New Lead
  • Next Action: Initial Contact
  • Campaign: Not Assigned

Pro Tip

Welcome to the lead detail page, the central hub for all lead information and activity.

Lead Detail Mastery
Introduction
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