Part 1: Core Philosophy -- The Lync & MREA Advantage
Lync Business Hub isn't just another CRM; it's an integrated ecosystem designed around the highly successful Millionaire Real Estate Agent (MREA) models. Our core philosophy is to seamlessly connect your public-facing property marketing with your internal sales processes and client nurturing strategies.
Unified Ecosystem: From Public View to Private CRM
The MREA Way: MREA emphasizes capturing every lead and systematically following up. Your public website is your primary lead generation engine.
Lync Hub Implementation: Every interaction on your public property listings (views, favorites, shares, inquiries) **automatically creates a CRM Lead** and an OS Client record in your private dashboard. This direct funnel ensures no opportunity is missed and provides immediate context for follow-up. It embodies the MREA principle of "Lead Generation" being the #1 dollar-productive activity.
Organization-Centric Structure
The MREA Way: Mega agents build businesses, not just practices. This requires clear structure, roles, and accountability.
Lync Hub Implementation: Your **Organization** is your self-contained business universe. All clients, deals, team members, and even MREA campaign templates are scoped to your organization, ensuring data privacy and clear oversight. This structure supports MREA team models (Listing Specialists, Buyer Specialists, Admin roles).
Part 2: Getting Started & Setting Your Foundation
Your journey with Lync Business Hub begins with establishing your organizational structure and defining your financial goals. This is the foundation upon which your real estate empire will be built.
Onboarding: Creating Your Business Hub
Your First Choice
The Onboarding page is your gateway. Your choice here defines your initial interaction with Lync Business Hub.
Create New Organization:
If you're an agency owner or starting fresh, select this. You'll name your organization and become the Owner/Admin. This is your private, secure business environment.
Accept an Invitation:
If you've received an email to join an existing organization, ensure you're logged in with the invited email address. Clicking the invitation link will add you to the team with the role assigned by your administrator.
Setting Your Goals: The MREA Business Plan
MREA Principle in Action: The Economic Model
The MREA Way: The MREA Economic Model provides a simple formula to calculate the Gross Commission Income (GCI) you need to achieve your desired annual net profit. It forces you to account for your costs upfront.
Lync Hub Implementation: After creating your organization, you are immediately guided to the Business Plan Setup wizard. This interactive tool walks you through the MREA models step-by-step.
Economic Model:
You input your desired net income and standard costs. Our live calculator instantly shows you the GCI you need to target.
Business Mix:
Define your average commission and the ratio of seller-to-buyer sides you aim for.
Conversion Rates:
Set your target conversion rates (e.g., Lead-to-Appointment, Appointment-to-Agreement). This is where you can model the impact of improving your skills.
Review & Save:
See your entire MREA Lead Generation Funnel calculated in real-time. Saving this plan powers your dashboards and goal-pacing tools for the entire year.
Part 3: The Dashboard -- Your Command Center
The Dashboard provides a high-level overview of your organization's sales activities and your personal tasks. It's designed to help you quickly assess your pipeline, identify new opportunities, and manage your daily workload based on MREA principles.
Sales Pipeline (Kanban View)
MREA Connection: Visualizing your 'pipeline of prospects' (MREA Model) to track leads through to closing.
Functionality: Displays your open Deals as cards within customizable stages. Drag-and-drop deals between stages to update their progress.
Recent CRM Leads & My Open Tasks
MREA Connection: Capturing every lead and focusing on dollar-productive activities.
Functionality: Shows the latest leads generated from your public website or manual entry. Your personal to-do list shows tasks linked to Leads, Deals, or Clients, sorted by due date.
Part 4: Managing Deals -- From Opportunity to Close
A 'Deal' in Lync Business Hub represents a specific transaction opportunity. Managing deals effectively is central to the MREA sales process.
The Deal Detail Page: Your Transaction Hub
Purpose: To provide a 360-degree view of everything related to a specific deal.
Summary
Client, deal value, current pipeline stage, status, assigned agent, key dates.
Activity Timeline
A chronological log of all interactions (calls, emails, notes), tasks, and milestone updates related to this deal.
Actions
Log new interactions, add new tasks, update deal stage/status, upload documents, and apply transaction milestone templates.
Creating & Editing Deals
How: Deals are best created by converting a qualified CRM Lead. This automatically links the client and property. You can also create deals manually for off-platform opportunities.
Part 5: Lead Management & MREA Campaigns
This section covers the core of your proactive outreach and nurturing, a cornerstone of the MREA models.
CRM Leads vs. OS Clients: What's the Difference?
Understanding the Distinction is Key:
CRM Leads (Lead): These are raw, new opportunities. Think of them as a 'signal of interest.' They are automatically created when a user interacts with your website. The goal is to qualify them and put them on an initial MREA campaign like an 8x8.
Agent OS Clients (Client): These are established contacts in your database. They represent a long-term relationship. The goal is to nurture them with campaigns like a 33 Touch to generate repeat and referral business.
Automating Follow-Up with MREA Campaigns on Leads
MREA Principle in Action: Systematic Follow-Up
The Lync Hub Automation:
Our system operationalizes MREA's follow-up plans. When you assign an MREA Campaign Preset (e.g., '8x8 New Contact', '8x8 Buyer Lead') to a CRM Lead, the handle_lead_campaign_change signal fires automatically in the background.
What Happens:
The system looks up the blueprint for the selected campaign (e.g., the 8 steps of the '8x8 Buyer' plan).
It creates a full schedule of Touchpoint and Task objects for that Lead, with due dates calculated based on the campaign steps.
These tasks are automatically assigned to the lead's agent.
Benefit: This eliminates manual scheduling and ensures every new lead is placed on a consistent, proven follow-up plan, dramatically increasing your conversion rates.
Executing Your Campaign: My Day Touchpoints
Your Daily Action Plan: The 'My Day Touchpoints' page is your daily MREA to-do list. It shows all the campaign tasks that are due today or are overdue for the leads assigned to you.
Workflow:
Visit the 'My Day Touchpoints' page daily.
Click on a touchpoint to see the details (e.g., 'Week 2: Send "Nice to meet you" email').
Complete the action (make the call, send the email).
Use the 'Complete Touchpoint' form to log the outcome, any notes, and mark it as done. This updates the Touchpoint and the associated Task.
Part 6: MREA Growth Engine -- Your Command Center
The MREA Growth Engine is the core of your LyncHub experience, unifying all MREA principles into a systematic approach across three pillars: Action & Execution, Accountability & Performance, and Analysis & Intelligent Coaching.
Pillar 1: Action & Execution
Focus: Your daily roadmap for maximum productivity, encompassing intelligent task management, AI pre-call briefings, and seamless touchpoint execution.
LyncHub: The Daily Action Plan centralizes all your activities, prioritizing tasks to ensure high impact. AI briefings provide instant context for interactions.
Pillar 2: Accountability & Performance
Focus: Track your progress, identify wins, and adjust your course with real-time dashboards, weekly reviews, and monthly goal tracking.
LyncHub: Performance dashboards provide snapshots of key metrics. Weekly and monthly reviews link directly to your MREA business plan for long-term goal alignment.
Pillar 3: Analysis & Intelligent Coaching
Focus: Leverage deep analytics and AI-powered coaching to uncover growth opportunities and continuously optimize your campaigns and strategies.
LyncHub: Analytics Deep Dive provides ROI analysis for campaigns and lead sources. AI coaching offers personalized feedback and strategic recommendations for improvement.
Part 7: Referral Management -- Growing Your Network
Unlock the power of your network with LyncHub's comprehensive referral management system. Track, nurture, and reward your referral sources to consistently grow your business.
Log & Track Referrals
Effortlessly log new lead referrals, capturing details of both the referred contact and the valuable referring source. Track the entire lifecycle of the referral, from initial lead creation to deal closure.
Reward & Nurture Referrers
Automate the tracking of referral fees and gift eligibility at key milestones (appointment, contract, closing). Ensure your best referrers feel valued and encouraged to send more business your way.
Part 8: Floor Time Management -- Maximizing Office Hours
Effectively manage and optimize agent 'Floor Time' shifts. Track lead generation, conversions, and agent productivity during designated office hours.
Schedule & Assign Shifts
Easily schedule and assign floor time shifts to your agents. Define start and end times, and add notes for specific responsibilities or focus areas during each shift.
Track Performance & Leads
Monitor leads generated, referrals made, and overall activity during each floor time shift. Analyze which shifts and agents are most effective at converting contacts into opportunities.
Part 9: Transaction Resources -- Streamlining Deals
Standardize your transaction process and ensure smooth deal management with pre-built templates for consultation packets and transaction milestones.
Consultation Packet Templates
Create and manage reusable templates for buyer and seller consultation packets. Upload key documents, set their order, and mark them as fillable or required for a professional client experience.
Transaction Milestone Templates
Define standard checklists for every buyer and seller transaction. These templates can be automatically applied to deals, creating a structured workflow with assigned roles and calculated due dates.
Part 10: Marketing & Client Feedback -- Engaging & Improving
Execute targeted marketing campaigns and gather invaluable client feedback to refine your services and enhance your brand.
Marketing Campaigns & Activities
Plan and execute marketing campaigns, tracking budgets, costs, and leads generated. Analyze campaign effectiveness to optimize your spending and maximize ROI.
Client Satisfaction Surveys
Create custom satisfaction surveys and send them to clients at key points in their journey. Collect valuable feedback, track satisfaction scores, and identify areas for service improvement.
Part 11: Organization Settings -- Tailoring Your Hub
Accessible to Organization Admins, the Settings area allows you to customize Lync Business Hub to your agency's specific needs.
Managing Members & Pipelines
Invite new users, assign them MREA-aligned roles, and customize your sales pipelines with stages that match your business process.
MREA Resource Management
Functionality: This is where you build the assets for your MREA campaigns.
Communication Templates
Create reusable email/SMS/call scripts. Use the AI suggestion tool to generate compelling content.
Campaign Templates
Define your own multi-step campaigns or customize the pre-loaded MREA blueprints (8x8, 33T, 12D).
Milestone Templates
Set up standard checklists for buyer and seller transactions.
Part 12: Agent OS -- Your Personal Power Tools
The 'Agent OS' section is your personal workspace within the Hub, designed for deep client relationship management and executing MREA strategies at the individual agent level.
OS Clients -- Your MREA Contact Database (CMS)
MREA Principle in Action: Contact Management
This is where you build and nurture your long-term database. It's not just a contact list; it's a dynamic system for categorizing clients (Met vs. Haven't Met), tracking their potential, and executing long-term touch campaigns (e.g., 33 Touch) to generate repeat and referral business.
Automation:
When you create an OS Client and assign a 'Targeting Method' (like '36 Touch'), the schedule_mrea_targeting_touches signal automatically creates a full year's worth of scheduled interactions for you.
My Properties -- Your Listing Inventory
Manage your property listings, edit details, and track their status. This section powers what the public sees on your website, turning your inventory into lead-generating assets.
Conclusion & Next Steps
Empowering Your Success
By integrating public engagement with a structured internal workflow based on MREA principles, you are perfectly positioned to grow your business, enhance team collaboration, and provide unparalleled service to your clients.
Key Takeaways:
Automate Lead Capture:
Let website interactions create CRM Leads for you.
Systematize Follow-Up:
Assign MREA Campaigns to Leads to auto-schedule your tasks.
Nurture Your Database:
Use the Agent OS to manage long-term relationships with 33 Touch campaigns.
Collaborate Effectively:
Use shared pipelines, task assignments, and client histories for seamless teamwork.
Welcome to the future of real estate, powered by Lync Business Hub!
Your LyncHub Success Guides
Master every feature, optimize your workflows, and achieve your business goals with our detailed guides.
Global Platform & Onboarding
MREA & Business Planning
Lead & Client Management
Referral System Guides
MREA Foundation (Core App)
Automated Lead Machine (Core App)
MREA Execution Playbooks (Core App)
Leadership & Growth (Core App)
AI Advantage & Capstone (Core App)
Toolkit & Ads Guides
Agent Specific Guides
For further assistance, please contact support or browse our full knowledge base.
