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Business Plan Guide

Master the MREA Economic Model and discover how to achieve your annual income goals through strategic lead generation and conversion optimization.

Define Goals

Set your financial targets

Optimize Funnel

Calibrate conversion rates

Execute Plan

Generate action plan

Financial Goals

Define your annual income targets and expense ratios

$
1,000,000.00

Standard range: $50,000 - $500,000+

MREA Standard: 30%

MREA Standard: 30%

Business Mix

Define your commission and buyer/seller balance

$
7,500.00

Typical range: $3,000 - $15,000

The remaining percentage will be buyer-side business

Conversion Rates

Set your target conversion rates for the MREA funnel

Seller Side Conversions

MREA Target: 75-85%

MREA Target: 75-85%

Buyer Side Conversions

MREA Target: 65-80%

MREA Target: 75-85%

MREA Target: 5-15% depending on lead quality

Listings Integration

How LyncFinder properties fuel your lead generation

Modern family home

Modern Family Home

4 Beds | 3 Baths | 2000 sqft

$500,000 USD

Listings as Lead Magnets

Every interaction on your LyncFinder properties creates qualified leads:

  • Automatic Lead Creation: Views, likes, shares, and favorites become client records
  • Smart Campaign Assignment: Leads assigned to targeted MREA campaigns
  • Lead Scoring: Engagement drives prioritization
  • Performance Analytics: Track which listings convert best

Review & Confirm

Your complete business plan is ready

Plan Summary

Financial Inputs

Annual Net Income Goal
$1,000,000.00
Cost of Sales
30.00%
Operating Expenses
30.00%
Average Commission
$7,500.00
Seller Side Business
50.00%

Conversion Rates

Lead-to-Appointment
5.00%
Seller Appt-to-Listing
75.00%
Listing-to-Sold
75.00%
Buyer Appt-to-Agreement
75.00%
Buyer Agreement-to-Sold
75.00%

Plan Complete!

You've successfully defined your MREA Business Plan. You're now ready to track your progress and achieve your goals!

Economic Model Mastered

Your financial blueprint is set

Funnel Optimized

Lead generation strategy defined

Goals Actionable

Ready to execute your plan

Your Live MREA Funnel

Real-time calculations

Annual GCI Goal
$2,040,816.33
Top of Funnel
9,675.20
Qualified Leads
483.76
Appointments
362.82
Signed Agreements
Bottom of Funnel
272.11
Closings
LyncHub Business Plan Guide
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